We at Aspire have been fortunate to experience a relatively smooth history of growth thanks to the demand for our services. However, this doesn’t mean that we have never had to handle a crisis. Through such experience, we have learned a number of crisis management techniques that will help in almost any situation:
• Be Transparent: Keep people informed of the situation and be straightforward about what is happening. It can be tempting to try to keep the crisis quiet; however, this only results in confused and scared team members.
• Keep Everyone Calm: Your team will likely be concerned about what will happen. We at Aspire have found that it is best to address these worries head-on and methodically. It is essential to remain calm and reassure people.
• Adjust Your Approach: As with other business matters, crises management should always be performed with the audience in mind. Make sure your message to your associates is different from the one to your investors, based on what their key concerns are.
• Never Deal in Absolutes: It can be tempting to portray an extremely confident image during a crisis. However, don’t allow your attempts to reassure people trump reality. Avoid using any absolute statements.
These strategies are time-tested ways to manage moments of business crisis, and we at Aspire strongly recommend implementing them the next time you find your company in a difficult spot.